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Through Facebook Pages, brands and business owners now have the opportunity to communicate with their consumers directly. No more need for costly, time- consuming focus groups to figure out what your customers want.

By providing them great offers and chances to interact with the brand directly, your existing customers become increasingly loyal to your brand and in-turn become brand ambassadors. This helps increase awareness for your brand to people who were not previously users of the product or service.

Interactive Facebook Pages applications can help you identify who your consumers are, where they are, what they like and what makes them happier. You also have an open channel for communication when you have something new to share.